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Custom purchases Aqua Mix; company to retain name, management
Custom Building Products announced recently that it has purchased Aqua Mix Inc., the 26-year-old tile and stone care products maker based in Corona, Calif. According to Custom, based 40 miles west in Seal Beach, plans call for Aqua Mix to retain its name and current management team. Other terms of the agreement were not disclosed.
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WFCA issues warning on credit card scam
The World Floor Covering Association is cautioning members to be on the lookout for a scam involving stolen credit cards and falsified orders for flooring. The trade organization says that it has heard from dealers in Texas, North Carolina and Wisconsin who said they have been targeted thus far.
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Four trade organizations plan major industry events
Four major trade organizations are joining forces to bring tile professionals two free events outlining the progress of the tile industry. The National Tile Contractors Association, Tile Contractors Association of America, International Masonry Institute and International Union of Bricklayers and Allied Craftworkers will present "Embracing Change in the Tile Industry" Oct. 18 and 19 at the Indianapolis Marriott Downtown and the Merchandise Mart of Chicago respectively.
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Dougherty named vp marketing: "Florim USA a developing force"
With an eye toward significantly growing its ceramic tile brands, Florim USA has named Jim Dougherty vp marketing. A 25-year veteran of the industry, he will be responsible for developing marketing and customer service initiatives, including branding strategies for the company's Esquire and American Florim lines.
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