Top Tile Trends From Cersaie
by Danielle De Vita
January 21, 2009
 |
Marazzi’s Paris
features four structures, two ribbed and two that recall quilted and boiserie
finishes. |
|
Tile of Italy's Fall/Winter 2008/09
Trend Report
With a whole world of architects, designers, specifiers
and media searching for the hottest new products and trends, the 2008 edition
of Cersaie, the international exhibition of ceramic tile and bathroom
furnishings, did not disappoint. From Sept. 29-Oct. 3, close to 90,000 industry
professionals flocked to Bologna, Italy, to get a taste of the crème de la
crème in tile and bath before the products hit the marketplace. It is safe to
say that the Italian tile industry scored big at this show. The three S’s:
size, shape and surface are three areas where innovation soared. But first,
Italy’s ongoing commitment to the green revolution and a move toward designer
collections must have its time in the limelight.
Sustainable Standouts
In line with the long list of Italian tile manufacturers that are
regularly at the forefront of green design, this year’s most celebrated tile
products are aesthetically appealing as well as environmentally friendly.
Ergon Engineered Stone, a brand of
Emilceramica, whose eco-collection Green Tech has been in high demand by distributors around the
country, is expanding its sustainable offerings. In October, the company
reintroduced its popular line Mikado, which is now being produced with recycled content.
Similarly, Caesar, the first Italian company to obtain Eco-label
certification, used Cersaie 2008 as the moment to launch Change, a sleek new
LEED-compliant series with a visually stimulating surface texture. Pastorelli, a subsidiary of Del
Conca, debuted Opera, which is made using recycled
content.
Glass mosaic manufacturer Trend also has two new green collections, Feel, which is made of
a minimum of 80% recycled glass, and Trend Q, which consists of up to 72% post-consumer recycled
glass. Casalgrande
Padana’s four new introductions, Loft, Oxide, Maxima and Pietre Rare are the result of
the company’s ongoing research to produce high-performance materials with a low
impact on the environment, as testified by the ISO 14001 and EMAS
certifications it has obtained.
Designer/Manufacturer Duos Dominate the Tile Scene
 |
Patricia Urquiola and Mutina collaborated on this new
porcelain stoneware collection called Déchirer.
|
|
Trend reports are intended to highlight
the designs and initiatives that are brand-new to the market. But like an
iconic find, some collections transcend decades. In 1982, Bruno Munari created
two tile design projects for the Italian tile manufacturer Gabbianelli. Now, more than 25 years later, Gabbianelli is
reintroducing these timeless 8”x8” tiles to the world. Gabbianelli is also
shedding light on its long-standing relationship with Italian designer Enzo
Mari with the revised version of Traccia without any modifications other than the technical
details dictated by the evolution of production systems.
From ongoing partnerships to new endeavors, the
designer/manufacturer joint venture is a sure thing in this ever-changing
market. Patricia Urquiola and Mutina
launched a new porcelain stoneware collection called Déchirer.
Another first is for DesignTaleStudio, the creative lab of Refin, who partnered
with industry icon Karim Rashid on a new series called R+Evolution. Rashid’s
signature artistic flair shines through in the collection’s 11 wall decors and
five floor tiles.
High-Tech
As always, technology took center
stage. Large and in charge is the best way to describe this year’s harvest of
oversized formats. Casamood introduced a new line of porcelain
stoneware called thin neutra. The collection boasts tiles as big as 3m x 1m and as
slim as 3.5mm in thickness. Other notable new collections in this category
include: Slimtech from Lea, Networks from Impronta, as well as Oxide, Sketch, Metropolis and Jungle from Laminam.
Finally, Kerlite Twin
from Cotto D’Este
is a highly resistant, double-layer slab that can stand up to high-traffic
commercial applications.
Digital technologies are driving the
industry forward. Ceramica
Sant’Agostino has patented a digital system that
allows non-repetitive patterns to that extend from edge to edge with a
clearness even on surfaces with strong relief. Lea’s Biossenze is produced with FULL HD technology, a system that
transfers the design and texture of wood onto a ceramic surface using a machine
that works like a digital printer but uses pigments and glaze stains
specifically for ceramics. Impronta uses a system called “Pro-Digit,” which utilizes
Rotodigit technology to decorate different graphics and stone-like vein
patterns.
In terms of adhesives, MAPEI
debuted four new grouting solutions including Kerapoxy Design,
a two-component, decorative, acid-resistant epoxy mortar for tile joints and
glass mosaics.
Beyond the Basics
Circles and squares continue to take shape, but these days
the new geometric forms come in the way of polygons, hourglass figures,
geographic diagrams and more.
Cotto Veneto’s Cerchi, which means
circle in Italian, takes on new contours, blending in a play of continuous
geometry. Caesar and Mipa played with irregular squares and
created patterns that mimic netting. Elongated rectangles and silhouetted
shapes combine to make the profile of a cityscape in Marca Corona’s Skyline. Mirage’s Black
and White mixes layers of light and dark
diamonds for an optical effect. Hexagonal patterns and six-sided formats, such
as Vietri Antico’s Giochi d’Acqua –
Liberty, Ragno’s Philosophy and Etruria Design’s Hex also turned heads
at the show. Viva’s Bikini and Duplo offer unusual shapes that fit together like a giant
puzzle while the structural features of Provenza’s d’Oc include a stunning droplet shape.
Tactile Textures
 |
Impronta’s Ecclettica
series is just one example of tactile textures offered by Italian
manufacturers. |
|
With a heaping handful of manufacturers
showcasing tantalizing textures, these highlights only scratch the surface.
To start, Lea experimented with materials such as linen, cotton and
papyrus and imprinted these textures onto the surface of its new collection Makò, topping each tile off with
glazed “stitching.” Ragno’s Textile is tactile, with porcelain
pieces that are stratified, grid-like and sometimes three-dimensional. This decorative solution can also be found in Edilgres’s Starlight, which offers an
extra-fine texture. This fabric phenomenon influenced Keope’s Wave and Casa
Dolce Casa’s Cuoio, which have velvety finishes.
Leather and animal skins are among the other fabulous faux
options. Rex drew on the
overwhelming success of its MaTouche
line to create a fine line of leather-inspired tiles called Galuchat.
These decorative textures shared the spotlight with more
architectural options. Topping the charts is Casamood’s Nera, which is made of
lava extracted from the foot of Mt. Etna. Also deserving praise, Coem’s Pietra Vicentina
has a rough-hewn surface with tiny fossilized shells set into the body of the
porcelain tile. Floor Gres’ Less,
part of its Integrated Architecture Project, has three surface options
including one that imitates the look and feel of rice paper.
Finally there were those manufacturers that chose to
add a whole new dimension to the surface. Marazzi’s Paris features four structures, two ribbed and two that
recall quilted and boiserie finishes. Piemme’s Imperiale, designed by Valentino, mimics the “capitonnè”
upholstery that emerged in France in the mid-19th century. This
quilted pattern, either true to form or done with a contemporary flair, popped
up in many new Italian tile collections including Senio’s Velvet and Fioranese’s Extra Glam. Ceramica Campani also pulled from the past with its introduction of Mirror. For a more modern aesthetic, FAP’s Cupido includes a tile strip that juts out from the
surface, which takes wallcoverings to new heights. Kronos’s three-dimensional
basket-weave looks so much like the real thing, it is hard to believe its made
of porcelain.
Flowers & Trees Take Root
Traditional wallpaper may have met its match. At this year’s
Cersaie show, fairgoers saw an elegant display of romantic florals and classic
silhouettes done on hard surface ceramics and porcelains.
Sant’Agostino’s version of Romance featured elegant florals and classical wallpaper motifs
similar to those found in historical mansions. Atlas Concorde’s
color-rich series Intensity, covered with artistic rose buds, is another example of
this trend. The rose is also featured in DecoratoriStyle’s new series Grace, designed by Carlo
Dal Bianco as well as Novabell’s Sunshine. Dahlias, lilies, camellias and tulips, such as those
available in Edilcuoghi’s new Garden series, are other options for walls.
Modern botanicals were also highlighted
with Naxos’ Materia, which are cast in subtle tone-on-tone hues of beige and
gray or contrasts of black and white. Similarly, a garden of plants takes over
the surface of Cedir’s Chic, while Coem’s leafy metallic overlays pop against the
collection’s basalt background. Cir’s Matile mixes silhouetted foliage with detailed leaves in
bas-relief. Viva’s Chanson D’Amour uses striking
contrasts to make a statement. Settecento’s Indian Summer decor from the Visionnaire collection is
reminiscent of Cole & Son’s popular Woods wallpaper but presents a style all
its own. Finally, sophisticated stencil-like scrolls and more floral patterns
graced the surface of Piemme’s Diamond, Atlas Concorde’s Sublimage, Alfa Lux’s Iridium, Gardenia Orchidea’s Luminar, Fabbrica del Vignola’s Luminal as well as FAP’s Incanto and Oh collections.
Eastern Influences
Some say history repeats itself. Nowadays, the design
industry is seeing a resurgence of traditional Eastern art forms, fabrics and
manual techniques. Piemme’s Charme,
designed by fashion icon Valentino, features glittery motifs like those found
in Islamic art. Oriental silks, Indian fabrics, embroideries from Indonesia and
Burmese pieces in lacquered wood were used for inspiration for Emilceramica’s Satin
collection.
Majestic Metallics
The metallic craze is still going
strong, but this year the trend is toward gold. DecoratoriStyle’s Gold Collection is tailored
towards those who love beautiful things and above average performance. This
luxury series sets Carlo Del Bianco’s two designs String and Grace in precious metal.
Also new and notable is a prototype from Tagina named Doré. The collection is designed to recall the softness of
Renaissance fabrics finely decorated with pure gold. ABK’s Axolute boasts a golden décor that looks like a piece of
architectural artwork on the wall.
As outlined above, these top trends and the myriad Italian
innovations are sure to inspire architects, designers and consumers alike with
fresh ideas and new design approaches. For more information on new products,
visit www.italiantiles.com, the portal to the Italian ceramic
tile industry.
|