Case Study: Attention to Detail Sets ‘Serene’ Tone for L.A. Diners
by Arpi Nalbandian
January 21, 2009
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The design team’s goal of emulating
serenity within an eating establishment includes columns etched with Thai
sayings on them, such as “Keep Your Heart Purified.” |
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Location: RockSugar Pan Asian
Kitchen, Los Angeles, CA
Designer/Specifier: Rick McCormack, vice
president – design, The Cheesecake Factory
Tile Manufacturers: Emser, Porcelanosa,
Solistone, Ceasarstone, Le Stuoie, Linea, Perla, Sade, and Artistic Mosaic
Tile
Tile Supplier/Contractor: Gemstar Group USA, Houston,
TX
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Two oversized red doors flanked by ornate, metal
tile-encrusted and gold-overlaid columns, two Burmese Buddha statues and one
dragon sculpture welcome guests to the 7,500 sq. ft. restaurant that boasts an
exotic, yet comfortable feel. |
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The subtle,
clean and simple lines of RockSugar Pan Asian Kitchen’s exterior would make any
visitor or shopper of the Westfield Century City shopping center in Los
Angeles, CA, curious to see what culinary experience waited for them.
Two oversized red doors flanked by ornate, metal
tile-encrusted and gold-overlaid columns, two Burmese Buddha statues and one
dragon sculpture welcome guests to the 7,500 sq. ft. restaurant that boasts an
exotic, yet comfortable feel.
When the idea of a third type of concept eatery came up for The Cheesecake
Factory establishment, Rick McCormack, vice president of design for the
corporation, says he opted to go for something “not too serious, a bit
whimsical yet was stylish.”
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The women’s bathroom features tile from Le Stuoie
and Linea Perla on the floor. The walls combine tile from Artistic Mosaic Tile
and Sade. |
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He further went
on to say, that blending several Southeastern Asian cultures, décor and food
seemed to be the direction the team wanted to pursue in the corporation’s
newest undertaking.
According to The Cheesecake Factory, “The design and
decor were inspired by a hotel in the Maldives and incorporates the resort feel
of Southeast Asia…distinguished by soaring ceilings, hand-carved timber beams,
limestone flooring and ornate Asian art, combined with the warm colors of
saffron and plum inspired by the robes of Buddhist monks.” Yet another example
of the team’s goal of emulating serenity within an eating establishment
includes columns etched with Thai sayings on them, such as “Keep Your Heart
Purified.”
Attention
to detail also ranked high among the design team, which included: David
Overton, The Cheesecake Factory founder and ceo; Ryan Gee, project manager;
Amelie Hicks, interior designer; and Angela Allen, interior designer.
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According to The
Cheesecake Factory, “The design and decor were inspired by a hotel in the
Maldives and incorporates the resort feel of Southeast Asia…distinguished by
soaring ceilings, hand-carved timber beams, limestone flooring and ornate Asian
art.” |
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Asked about the challenges that this project presented, McCormack said,
“When we were designing the restaurant, we had to comply with the shopping
center’s management in keeping the exterior unobtrusive…it had to blend in.”
Not completely satisfied with what was available locally, while meeting the
design team’s needs, McCormack and his supplier went to Beijing, China, for
more than a week to conduct research.
As McCormack’s first time “dealing with flooring
product from China,” he felt apprehensive about conducting business with a
manufacturer so far away. “Thankfully, Paolo from Gemstar Group USA, our tile
and stone supplier, kept me at ease,” McCormack added. All the stone and tile
used in this project was provided and installed by Gemstar Group USA in
Houston, TX.
“The trip allowed us
to do a better, cost-effective design — efficiently. It was a great experience,
and I would definitely do it again.”
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